JOE OYEWOLEis the MD/CEO of Afromeric Beauty Salon and Institute of Cosmetology (SL) Limited. Taking over the business that her mother founded in 1993, Joe wanted to build upon the foundation and teach young girls how to be self-sufficient and independent. Joe studied Cosmetology in United Sates and has over 25 years of industry experience around the world. Since its inception, Afromeric has trained over 2000 students, mostly women from diverse backgrounds in Cosmetology. As the leading institute of cosmetology in Sierra Leone and training ground for cosmetologists, Afromeric graduates can be found working in the best hair salons across Sierra Leone.


As an entrepreneur, Joe focuses on both technical and soft skills of beauty professionals, ensuring that her students understand the importance of self-care and professionalism. Her passion for beauty, independence, and community development sees her constantly working towards improved standards in the Sierra Leone beauty industry.

Joe is currently working on opening a new location in the Western Part of Freetown and is in the early development stages of creating a franchise with its own line of hair, makeup and beauty products.


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