AJARA BOMAh is the founder and Chief Executive Officer of Rhoyalty Concepts, an events and project management consultancy. She is an enthusiastic and resourceful professional with 15 plus years of international public and private sector experience. Her focus areas include; gender, governance, psychosocial development, business development and leadership.

Ajara worked with the Office of the President of Sierra Leone as the Office & Logistics Manager in the Office of Diaspora Affairs, where she made significant contributions to capacity building and Diaspora relations. Through her consultancy, Ajara also worked with several businesses in the areas of marketing, communications, facilitation and creative leadership.


Notable clients include Trainingsol, SBTS Group, CTI, London Mining, Plan International, LE Group, ISO, GoSL and DSTV. Ajara holds a Master’s degree in Social Work from Smith College School of Social Work and a Bachelor’s degree in Sociology & African Studies from the University of Massachusetts in Amherst.


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